Analysis of an Interview with Immigrant Children in Quebec Case Study

Analysis of an Interview with Immigrant Children in Quebec - Case Study Example In a situation where the parents choose to stick with the initial culture then the children’s identity does not change. These children will still identify with the Brazilian culture; however, this is different if the parents decide to completely depart from their indigenous culture. Unfortunately, this cannot be said in the case of a language. Children will by default adopt the language widely used by the larger society, this explains why in the interview the children attested to be slowly forgetting Portuguese but developing their use of French and to some extent English. This observation is best explained by a look at the sociocultural perspective which identifies social context as critical to learning. Further, it stresses the importance of social interaction, communication and instruction to learning not to mention that the social environment is identified as not only a place where learning takes place but one that is critical to the learning process (Johnson & Golombek, 2010). These children perceive language as a mere means of communication. To them, using Portuguese at home or French/English in school does not represent anything but is only an enabling element. The language enables interactions and social contact with their classmates and teachers. This is different from the parents who view language as a source of identity which explains their insistence on the children’s use of Portuguese at home. Perhaps the parents are afraid that failure to use the language will mean losing their identity. Additionally, the children view biliteracy as more of an advantage as it allows them to have a taste of both worlds (Rivera & Huerta-MaciÃŒ as, 2008). This feeling is not shared by the parents as these look at biliteracy as a way of draining the children’s prowess in the indigenous Portuguese language. The children perceive the Portuguese language as a barrier to

Marketing Report Essay Example | Topics and Well Written Essays - 1500 words

Marketing Report - Essay Example This myth or common assumption in the field of marketing has largely contributed to low focus on the market segment of the over 50s in terms of personalized products, services, and marketing campaigns. By overlooking this particular market segment, it means that most companies are unable to diversify, increase their market share, and overall revenues because they are not tapping the opportunity presented by this market segment. This present paper is a briefing paper prepared from the standpoint of the Marketing Director of Nestle breakfast cereal division for the United Kingdom. This briefing paper will outline the key elements of a marketing strategy that is designed to target the market segment of the over 50s. The outline will entail the market opportunities, product strategy, and the next steps that should be undertaken before drawing up a formal marketing plan. Market opportunities To begin with, the report presented by Shaw (2008) on behalf RIAS insurance company, noted that st atistics from the Office for National Statistics reveal that the population for the over 50s is bound to increase in the coming in years and in particular they are bound to reach 27.2 million by the year 2031. According to the writings by Morgan and Levy (2002), this statistics reflect a market segment that will record increased demand over time and therefore, companies focusing on this particular segment will be able to record a continued growth in terms of revenue from the sales arising from this expanding market segment. Therefore, based on the estimated population growth for the over 50s, the Nestle breakfast cereal division for the UK will record continued increase in demand and subsequent revenue arising from the breakfast cereal that is specially prepared for the over 50s population. Another factor that demonstrates the true potential of the market segment for the over 50s is the fact that both Shaw’s (2008) report and the report by Kellogg’s indicated that the over 50’s are wealthier and have high disposable income or high spending power as compared to the other generations. Under the RIAS’ report, Shaw (2008) noted that the over 50s have substantial financial assets. In particular, their personal wealth has risen by 45.6% over the past 5 years to surpass the ?5 trillion mark, secondly, they account for 75% of UK’s total wealth and on average the persons above the age of 65 years has a life savings of ?11,660.85. The report by Kellogg’s noted that persons above the age of 65 years are wealthier and they make up 20% of cereal consumers. The findings from these two reports further validate the true potential of the over 50s market segment since it was noted that they have a high spending power which means that demand for Nestle’s breakfast cereals, which are specifically prepared for this market segment will experience high demand. According to Morgan and Levy (2002), a viable market segment that can gener ate high revenues for a business is usually made up of consumers with high spending power and therefore, by strategically focusing on creating breakfast cereals for the over 50s market segment, Nestle is bound to record increased revenue. In terms of food